So-Yeon is an Associate Professor in Design and Environmental Analysis at Cornell University.

(See my biography page for more information).


Publications:
Effects of Store Image on Perceived Product Value: A Pilot Study Using Computer Simulation

In this study, we empirically examine if and to what extent store image influences product value with the mediation of consumers’ shopping motivation using virtual reality based simulation.

Article: Print

$US10.00

Published online: June 13, 2014

$US5.00
Adopting Augmented Reality in Design Communication: Focusing on Improving Spatial Abilities

This study explores how augmented reality can be used in teaching drafting courses for architectural students. We attempt to understand how spatial abilities are affected by emerging digital media.

Article: Print

$US10.00

Published online: January 9, 2014

$US5.00
Effects of Detail and Navigability on Size Perception in Virtual Environments

This study empirically explores the impact of detail level and media format on viewer perception, focusing on spatial size perception in 3D computer-mediated visualization.

Article: Print

$US10.00

Published Online: July 5, 2016

$US5.00